Quick answer
Add Pinterest’s rich meta tags to the pages on your site (see Pinterest’s developer docs), then wait: Pinterest says syncing can take up to 24 hours. Product details only show if you meet Pinterest’s merchant guidelines and the item is in stock. Manually editing a recipe or article rich Pin on Pinterest overwrites the synced data.
Does this match what you see?
- Your Pins don’t show the recipe, article or product details from your site.
- You changed your site but the Pin still shows old information.
- Product prices or availability have disappeared from your Pins.
Computer (browser)
Based on Pinterest Help Center’s “Create rich Pins” business page (text supplied by the site owner on November 8, 2026). Changes are made on your own website.
Why this happens: the possible causes
The three types of rich Pins (Pinterest).
| Type | What it shows |
|---|---|
| Recipe | Title, serving size, cook time, ratings, diet preference and ingredients |
| Article | Headline or title, description and author |
| Product | Up-to-date price, availability and product information |
- Missing or incorrect meta tagsCheck this first
Pinterest says pages need its rich meta tags for data to sync.
- Sync hasn’t happened yetCheck this first
Pinterest says it can take up to 24 hours.
- Product out of stock or not meeting merchant guidelinesPossible
Pinterest only shows product details in those conditions.
- A manual edit on PinterestPossible
Pinterest says manual edits overwrite recipe and article rich metadata.
- A “rich Pin off” tag on the pageLess likely
Our note: check the page doesn’t have the opt-out tag shown below.
Try these 60-second checks first
- Our tip: check the Pin links to the exact page that has the meta tags, not your homepage.
How to fix it, step by step
Work through these in order. They start with the quickest, safest checks and only move to steps that sign you out or remove data later.
Fix 1: Add rich meta tags to your site
Pinterest says pages with recipe, article or product content need its rich meta tags.
Computer (browser)
- Follow Pinterest’s rich Pins developer guide (external site, opens in a new tab) to add the right tags to each page type.
- Our tip: many website platforms and SEO plugins can add these tags for you; check your platform’s settings first.
Pinterest says once the tags are in place, new Pins from those pages appear as rich Pins, and existing Pins that link to them do too.
Did it work? Clicking into one of your Pins shows extra details above and below the image.
Did Fix 1 solve it?
Great, you fixed it with Fix 1. Tell us it worked, or bookmark this page in case it happens again.
Fix 2: Allow up to 24 hours
Pinterest says it can take up to 24 hours for content from your site to sync.
- Leave the tags in place and check again after a day.
Did it work? The Pin shows your site’s details.
Did Fix 2 solve it?
Great, you fixed it with Fix 2. Tell us it worked, or bookmark this page in case it happens again.
Article rich Pins
- Markup: Pinterest says to add Open Graph or Schema.org markup in the <head> section of each article page. Pinterest’s Help Center page lists the required fields for each.
- Not counted as articles: Pinterest says it doesn’t treat listicles or pages that are mostly images with little text as articles, so those pages may not get article rich Pins.
Recipe rich Pins and ratings
- Markup: Pinterest says to add Schema.org or h-recipe markup in the <head> section of each recipe page you want to enable. Pinterest then fills in rich Pin details for Pins linked to those pages.
- Diets: recipe Pins can show whether a recipe is paleo, vegetarian, vegan or gluten-free.
- Ratings not showing? Pinterest says ratings only work with Schema.org markup (not h-recipe), and only appear in the iPhone and Android apps, not on the web. See Schema.org (external site, opens in a new tab) for the markup.
Product details missing
Pinterest says product Pins only show price, availability, title and description when all of these are true:
- The product is in stock.
- The price is accurate.
- Pinterest has updated the data recently.
- You meet its merchant guidelines (external site, opens in a new tab).
- People can buy the product directly on your site.
Setting up: add Open Graph or Schema.org markup in the <head> section of each product page, or use Pinterest catalogs to upload your products. Pinterest says only product Pins made with catalogs can be promoted as shopping ads.
Badges: a Best seller badge means the item is among the most purchased in its category across merchants; Popular means it’s among the most clicked product Pins in its category.
Showing old or wrong information
Article and recipe rich Pins update automatically when you edit your site, and Pinterest says rich Pins refresh periodically. But if you manually edit a recipe or article rich Pin on Pinterest, your edit overwrites the synced information. Our tip: make changes on your website instead.
Turn rich Pins off for one page
Pinterest says to add this tag to that page’s HTML. It overrides the rich Pin tags on that page only; remove it to turn rich Pins back on:
<meta name="pinterest-rich-pin" content="false" />
Our note: Pinterest’s page says to put this in the header before the closing body tag; a meta tag normally goes in the page’s <head> section.
How to know it worked
- Your Pins show current details from your site.
Still not working? Your next steps
- Pins won’t upload at all? See Pin or video won’t upload.
- Need a business account first? See Pinterest business account.
Official help routes
SocialAppFix can’t see or change your account. For account decisions, recovery and appeals, only the platform’s own tools can help. These links go to the official sites.
Frequently asked questions
Why are my rich Pins not showing?
Pinterest says pages need its rich meta tags, and syncing can take up to 24 hours. Product details also need the item in stock and your site meeting its merchant guidelines.
Why is my rich Pin showing old information?
If you manually edited a recipe or article rich Pin on Pinterest, Pinterest says your edit overwrites the synced data. Otherwise rich Pins update periodically.
Do I need to re-Pin old posts to get rich Pins?
No. Pinterest says existing Pins that link to pages with rich meta tags will appear as rich Pins.
Why aren’t ratings showing on my Pinterest recipe Pins?
Pinterest says ratings need Schema.org markup (h-recipe doesn’t support them) and only appear in the iPhone and Android apps.
How do I turn off rich Pins?
Add <meta name="pinterest-rich-pin" content="false" /> to each page you want to exclude. Remove it to turn them back on.
Did this solve your problem?
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Sources and how we checked this guide
We base steps on the platforms’ own help pages and the phone makers’ official guides. Menu names change often and can differ by device, app version and region. Where a platform page could not be independently read, we link it so you can check the current wording yourself.
- Create rich Pins (external site, opens in a new tab)
- Recipe rich Pins (external site, opens in a new tab)
- Article Pins (external site, opens in a new tab)
- Product Pins (external site, opens in a new tab)
Last reviewed 7 November 2026 by the SocialAppFix editorial team against the sources above. Next scheduled review: 7 May 2027. Editor: Michael Michael. How we write and review guides.
What changed
- 7 November 2026: First published.
SocialAppFix is an independent guide and is not affiliated with or endorsed by Pinterest. We never ask for passwords, login codes or payment to fix an account.