Pinterest Business Account: Create One, Convert Your Personal Account, or Switch Back

Does this match what you see?

• You want Pinterest Analytics or to run ads.
• You can’t convert your account to business.
• You want to stop using a business account.

Computer (browser)iPhone & iPadAndroid

Based on Pinterest Help Center’s “Get a business account” (text supplied by the site owner) and “Switch back to a personal account”, on November 7, 2026. Steps are Pinterest’s web, iPhone and Android steps.

Why this happens: the possible causes

Things that block a conversion (Pinterest).

• Your account is privateCheck this first

  Pinterest says business accounts are public, so a private personal account must be switched to public first.

• Your account is linked to another Pinterest accountPossible

  Pinterest says you must unlink it before converting.

• The email is already in usePossible

  For a new business account, Pinterest says the email must not already be on a Pinterest account.

How to fix it, step by step

Work through these in order. They start with the quickest, safest checks and only move to steps that sign you out or remove data later.

Can’t convert your account?

• Private account: business accounts are public, so Pinterest says switch your account to public first.
• Linked accounts: if your personal account is linked to another Pinterest account, unlink it first.
• Pinterest says linked business accounts are no longer supported. If no action was taken to convert a linked business account, it has been permanently deactivated and can’t be reactivated.

Creators: the paid partnership label

If a brand has paid you, or you have another material connection with it, Pinterest’s paid partnership tool lets you tag the brand on your Pin to disclose it. Pinterest says the tool is only in the Pinterest app, and the label must be added before you publish. You can’t add it to an existing Pin, so create a new one.

iPhone and Android app:

1. Tap the plus icon (bottom of the screen) > Pin, choose your photos or videos, tap Next, edit, and tap Next again.
2. Fill in your Pin details, then tap the arrow next to Advanced settings.
3. Turn on Add paid partnership label, tap Add a brand partner, and search for and select the brand (one brand per Pin; on iPhone, tap Add beside it).
4. Tap Add on the Approval needed pop-up. Pinterest says the request goes to the brand once you publish.
5. Tap the back arrow, review your Pin and tap Create.

• When you publish, the Paid partnership label appears without the brand’s name. The brand gets an email and can approve (its name is added) or decline.
• Declined? The label is removed, you’re notified, and you can’t tag that brand on the same Pin again; create a new Pin. Pinterest says you aren’t notified if a brand later removes a tag it approved. The Pin stays live either way unless it breaks Pinterest’s policies.
• Brand not on Pinterest? You can still use the label; it just won’t show a brand name.
• Remove it yourself: open the Pin > ellipsis > Remove partnership > Remove. Pinterest says it can’t be added back afterwards.
• Promoting it: only the brand can promote the Pin, as an Idea ad with paid partnership; creators can’t promote these Pins themselves. Some options depend on the account owner’s age. If the label is removed from an Idea ad, the ad is archived in Ads Manager.

Creators: turn off “Shop similar” on your Pins

Pinterest sometimes shows Shop the look or Shop similar suggestions below a Pin. You can turn these off for Pins you created, on any account, personal or business, but not on other people’s Pins. On the web:

• One Pin: open the Pin > ellipsis > Edit Pin, scroll to More options, turn off Show similar products, and click Save.
• All your Pins: open Settings (business accounts: the arrow-down icon, top right; personal accounts: the cog icon, bottom left) > Social permissions, scroll to Shopping recommendations, turn off Show similar products, and click Save.

iPhone and Android app (changes save automatically):

• One Pin: open the Pin > ellipsis (below the Pin) > Edit (Edit Pin on iPhone) > Advanced settings, and turn off Show similar products.
• All your Pins: open your profile and settings (personal accounts: profile picture bottom right, then profile picture top left; business accounts: the board icon bottom right, then ellipsis top right > Settings) > Social permissions (Social permissions and activity on iPhone), and turn off Show similar products under Shopping recommendations.

Connect and switch between your accounts

Instead of linking, Pinterest lets you connect accounts that use different emails and switch between them. On the web: click the arrow-down icon (top right) > Add Pinterest account > Connect account under Existing account, and log in to the other account. To switch, click the arrow-down icon and pick the account under Your accounts.

iPhone and Android app: tap your profile picture (bottom right), then the cog icon (top right; business accounts: ellipsis > Settings). Tap Add account > Connect existing account and log in, or tap Switch account and pick an account.

Pinterest says switching only works in the same browser session: if you clear your cache and cookies or use a different device, you’ll need to log in again. Logging out of one connected account takes you to another one.

Switch back to a personal account

Pinterest says you can switch back if you no longer need business tools, analytics or ads, but you must pay any outstanding bills first. On the web:

1. Log in to your business account and click the chevron (top right) to open your menu.
2. Click Settings, then Account management on the left.
3. Scroll down to Account changes and click Convert account.

iPhone and Android: tap your profile picture (bottom right) > the settings (nut) icon (top right) > Account management > Convert to personal account > Convert account.

Can’t complete the steps? Pinterest says to contact it. Deleting the account instead? See deactivate or delete.

How to know it worked

• You have the type of account you need.

Still not working? Your next steps

1. Email problems? See change your Pinterest email.

Frequently asked questions